Gigaset strengthens brand profile: European market leader has clear focus on high-quality telephony “Made in Germany”

Munich, September 28, 2011 – Gigaset has sharpened its brand profile three years after being sold by Siemens AG. Following the company’s uncompromising realignment, this leading maker of telephones has pressed on with building its brand and focused it strictly on its core business. The Gigaset brand’s promise stands for pure telephony “Made in Germany” with a high standard of quality. Europe’s market leader is thus completing its gradual transition from the “Siemens Gigaset” brand to “Gigaset.”